Emerging during the peak of West Coast hip-hop culture in the early 2000s, STRUT Auto revolutionized the automotive accessory industry with its groundbreaking approach to luxury vehicle customization. As pioneers in high-end “auto jewelry,” we set out to redefine the way enthusiasts, collectors, and celebrities enhanced their rides, offering bespoke grilles, wheels, and custom design elements that blended performance with prestige.
From the very beginning, STRUT became more than just an automotive brand—it became a fashion statement. Our custom accessories quickly caught the attention of Hollywood’s elite, leading to collaborations with cultural icons like Kim Kardashian, Rob Lowe, Britney Spears, Snoop Dogg, and 50 Cent. These high-profile partnerships helped establish STRUT as a status symbol in the luxury automotive world, solidifying our presence in Southern California’s high-performance and fashion-forward car culture.
With a reputation for bold, head-turning designs, STRUT quickly expanded beyond California, attracting high-net-worth vehicle owners, car collectors, and industry tastemakers worldwide. Whether spotted on the streets of Beverly Hills, Las Vegas, or Miami, a STRUT-enhanced vehicle is instantly recognizable—a true reflection of individuality and personal style.
Fast forward 20 years, and STRUT remains at the forefront of luxury car customization, designing and crafting some of the most exclusive, high-quality automotive enhancements available today. Our team of experts customizes hundreds of luxury vehicles annually, ensuring each modification is tailored to fit the owner’s unique vision.
From custom grilles and precision-engineered wheels to premium vinyl wraps, gem-encrusted gear shifters, and bespoke interior upgrades, STRUT continues to set new standards in the automotive industry. Every product is designed to enhance performance, exude elegance, and make a lasting impression.
At STRUT, we believe that a vehicle is more than just transportation—it’s an extension of personal identity. Luxury cars are crafted with precision, but they often lack the individuality that true enthusiasts crave. That’s where STRUT comes in. We empower our clients to go beyond factory standards, giving them the tools to transform their vehicles into masterpieces of self-expression.
Whether you’re looking for a subtle upgrade or a dramatic transformation, STRUT offers the expertise, craftsmanship, and innovation to bring your dream car to life. Our designs aren’t just about aesthetics—they embody prestige, exclusivity, and attention to detail.
Every STRUT creation is a testament to precision, passion, and performance. Our team works meticulously to ensure that each customization is not only visually stunning but also seamlessly integrated into the vehicle’s design. From the intricate detailing of our grilles to the flawless application of our vinyl wraps, we take pride in delivering a product that exceeds expectations. Our craftsmanship is rooted in a dedication to quality and an unwavering commitment to innovation, ensuring that every STRUT-enhanced vehicle represents the pinnacle of luxury and individuality.
At STRUT, we cater to those who refuse to blend in. Our custom grilles, wheels, and luxury design elements are not just accessories; they are statements of power, prestige, and individuality. We believe that every detail matters—from the precision of our craftsmanship to the materials we use. STRUT vehicles don’t just turn heads; they set new standardsfor what luxury customization can achieve.
For those who refuse to settle for ordinary, STRUT is more than a brand—it’s a lifestyle. Our passion for excellence drives us to continue innovating, inspiring, and elevating the world of luxury car customization.
At STRUT, we believe that every luxury car is a statement waiting to be made—and we’re here to help you
“Say it with STRUT.”